New World Department Store is the leading international shopping center in Shanghai and even throughout the country, which is a landmark of Nanjing Road, Shanghai, that leading the Nanjing Road to become the gathering place for famous brands, the birthplace of popular brands, the shopping mall for international and domestic name brands over the years. After preliminary negotiations and preparations, BLISS textile successfully entered the New World Department Store, the brand positioning and target consumer group makes a perfect combination, and to realize the brand win-win model.

On the one hand, the settlement of BLISS in the New World Department Store shows the brand’s strong strength and popularity, so as to better show the brand image; on the other hand, it also implies that the company determines to increase investment and spares no effort to expand the brand channels. It is reported that on the occasion of the tenth anniversary of BLISS, it will further improve the brand image, increase brand investment, expand marketing channels, enrich product category, and strive to reach a brand-new level again.
 

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Editor: Marissa Wei

E-mail: marissawei1331@hotmail.com