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Logo utilization guidelines for members of Mall China
Mall China Information Center is pleased for members to utilize the organization’s logo in marketing collateral, corporate stationery and in any advertising that they produce. In doing so however it is important to note the following guidelines, which should be observed at all times.
The guidelines outlined are to help develop uniformity on how members implement the reference to their membership of Mall China Information Center.
Wherever possible the logo should be printed in full color and accurate scale. The following colors apply:
Gray：R: 167, G: 169, B: 172; C: 0%, M: 0%, Y: 0%, K: 40%
READ：R: 236, G: 28, B: 36; C: 1%, M: 100%, Y: 100%, K: 0%
The following scale applies: W: 628 * H: 765 (pixel)
If full color is not possible, then the complete logo should be printed in black only.
Logo is to be used in its entirety and not distorted in any way. When referred to in written material Mall China Information Center is to be referred to in full and not abbreviated to Mall China or MCN etc.
Marketing material should not state that the Mall China Information Center "endorses" a company using its logo rather that it holds membership of.
Material with reference to Mall China Information Center membership to be withdrawn from use should the company cease to remain a financial member.
Current logo material to be used only i.e. should Mall China Information Center logo be altered or updated, material is to be withdrawn from use.
Company should advise purpose and seek approval for use of logo with Mall China Information Center and advise its use on each occasion.
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