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President Biography

image/guo.jpg Mr. Guo Zengli (Victor Guo), President of Mall China Information Center, also serves as senior commissioner of Mall China Professional Accreditation Committee and Chief Editor of Mall China Magazine. He previously held many important positions at the Ministry of Commerce of China, Ministry of Internal Trade of China, State Bureau of Internal Trade of China and the CGCC as director and head of important departments. As one of the earliest professionals involved in researching and promoting shopping malls and retail property in Mainland China, Mr. Guo has over 10 years industry experience and has published numerous professional theories and relevant literature. He presided over and compiled the first Mall China Report in 2003 and Shopping Center Research and Practice in 2006 and he was voted to be the Chairman of Council of Asian Shopping Centers on duty in 2007.

President's Report
Founded in 2002, with the core value of “Professionalism, Responsibility, Cooperation and Win-win” and the principle of “to promote industrialization by professionalism” leading all Mall China events and activities, Mall China is dedicated to serving China retail real estate industry heart and soul.

Mall China is the biggest and most representative non-profit organization with the objectives to develop professionalism in Chinese shopping center industry through international network, research, seminars& conferences, professional training and project evaluation etc., and it has been striving to help investors/developers, retailers, operators, and related service agencies insight the industry from innovative perspectives so as to achieve win-win. At the same time Mall China expects to effectively help domestic and foreign companies learn about the industry development trends and advanced shopping center development practices with our whole-hearted services.

Even though Chinese retail real estate is still in its infancy and starting stage, its promising prospect is greatly concerned among the whole world and the potential and opportunity it will produce will have greater attraction and vitality. Under this background, Mall China can take advantage of our extensive networking and websites to help you: communicate with many prestigious shopping centers at home and abroad; broaden your network and establish cooperation relationship with international chain brands, design companies, consultant companies and research institutes. From all of services, you can find out Mall China’s important status and industrial value in the industry.

Mall China expects to mutually grow with you, improve with you, and be your most reliable friend.

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